Carol and Malia,
I came across your website in my bookmarks today. Have it saved under "The Uses of Enchantment". At once I can think of many and no reason I would have your shop filed this way. B. Bettelheim has a book by this name but I do not see where your fashion has an automatic connection to this piece of literature. I just perused your blog and website- Indeed you are an inspiring pair at a time when I need some. Your work is relevant and real and will stand the test of time. To my knowledge you have not entered the olfactory market. I imagine capturing the fragrance of laughing with good friends and cousins when just a bit tipsy from champagne bubbles and memories, fire crackles from a solstice party, vanilla pods I experienced only one time in Cuba, my dad's leather jacket, fresh fig's (or the freshest you can get in the Midwest), Coppertone mixed with sand, my daughter's cupcake breath, the wood of a particular dock, books from the Strand, untamed lilac trees. The scent of bittersweet memories and decadent wishes.
Should you capture a fragrance, I'm certain it will not be experienced as contrived. Look forward to visiting your Chicago store sometime.
Continued success!
Amelia
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
Coco Chanel
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